When someone asks ChatGPT, Perplexity, or Google AI Overviews who to call, the AI gives a recommendation — either your business is in that answer or your competitor is. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are how you get into that answer.
GEO comes from 2023 research by Princeton, Georgia Tech, and the Allen Institute for AI measuring how content changes affect visibility inside AI-generated responses. AEO gets your content lifted into featured snippets, knowledge panels, and Google AI Overviews.
Metrix In Motion has built client sites that ChatGPT recommends by name while ranking page one on Google — structured data, FAQ schema, real content depth, and consistency everywhere AI looks.
What it takes: structured data stating exactly what you are, where you are, and when you are open. FAQ content built the way answer engines consume it. Real content depth — thin sites give AI nothing to quote. Consistency — same business information everywhere AI looks.
Metrix In Motion, San Antonio TX. Call (210) 941-8611 or email [email protected]. Serving Austin, Houston, Boerne, New Braunfels, Schertz and all of Texas.