A Google map listing informs your potential audience of your location, directions, hours of operation, and website information. Optimizing this listing to be another funnel into your marketing plan can be advantageous by gaining a credible source to promote your brand and increase awareness.
Google My Business can be described as your digital marketing square one. Your digital business card verified by Google to be accurate and relevant.
When your audience needs your product or services it is safe to say they “Google It”. A close proximity map listing might not appear if not setup properly or optimized to its full potential.
Your Google My Business Portal allows for unification of the full suite of Google products and can be a useful tracking hub for marketers that value real time results and messaging opportunities.