A search engine ranks pages; a generative AI reads sources and writes an answer. It leans on structured data stating what you are and where you operate, actual page text, consistency of your business info across the web, and what third parties say. Specificity wins — a site stating exact services and city gives AI something to repeat; vague slogans give it nothing. Thin sites, builder templates with no schema, and content locked inside JavaScript that AI crawlers never execute all get skipped. Check where you stand with the free audit at metrixinmotion.com.