Authoritative links like Facebook, YouTube, Google, Instagram and other popular sites boosts search traffic by notifying search spiders that a trusted site has your content available through a back link.
Building a content marketing strategy that has an opportunity to back link to relevant content can bring new customers that trust that authoritative link delivering a superior user experience.
Through benchmark testing we can determine which back links are performing best and potentially allocate additional resources and budget to either boost the underperforming link or throttle up a high performing link.