What is schema markup in plain English?

Schema markup is a label maker for your website — a block of code that states your business facts outright in a standardized format every search engine and AI reads: name, address, hours, services, phone number. Humans read your pages and infer things. Machines do not infer well. Schema states the facts directly so machines never have to guess.

What does missing schema markup cost a business?

Without schema, machines guess — wrong category, no hours, no service area. You quietly drop out of results that specify open now or near me. AI recommendation engines skip businesses they cannot verify. Google cannot show rich results like star ratings, hours, or service listings without structured data to pull from.

How do I know if my site has schema markup?

The free AI visibility audit at metrixinmotion.com reads your site code in ten seconds and tells you whether schema exists, whether your address and hours are in it, and whether you have FAQPage schema for AI readability. No email required.

Schema Markup Explained for Business Owners — San Antonio TX

Q: What types of schema markup matter most for a local business?

Two types matter most. First, LocalBusiness or ProfessionalService schema — the fact sheet: name, address, hours, phone, services, coordinates. Second, FAQPage schema — your real customer questions and answers, marked up so AI systems can lift them whole when building an answer. Sites with both types consistently outperform those with neither in AI recommendations and local search.

Schema markup is the most important part of your website you have never seen. It is invisible in a browser, does not change your design, and might be the single biggest reason your competitor shows up in AI answers and map results while you do not.

Think of schema as a label maker for your website. Humans read your pages and infer things — this is a plumbing company, it is in San Antonio, it is open Saturdays. Machines do not infer well. Schema states those facts outright in a standardized format every major search engine and AI agreed to read.

The two types that matter most: LocalBusiness schema stating your name, address, hours, phone, and services. And FAQPage schema with your real customer questions and answers, marked up so AI systems can lift them whole when building a recommendation.

The free audit at metrixinmotion.com reads your code and tells you in ten seconds whether your schema exists and whether it is actually complete. Metrix In Motion, San Antonio TX. Call (210) 941-8611.