Schema markup is a fact sheet for machines: a code block stating your business name, address, hours, services, and FAQs in the standardized format Google and AI systems read. Without it, machines guess — wrong category, no hours, no service area — and AI recommendation engines skip what they can't verify. The two types that matter most for local business: business schema (the fact sheet) and FAQ schema (your real customer Q&As, marked up so machines can lift them whole). Most sites have neither. The free audit at metrixinmotion.com reads your code and tells you in ten seconds.