The builder makes money whether you get customers or not — the product is the subscription, not your visibility. Pull the source on a builder site and the same story repeats: generic or missing titles, little to no schema, tracking absent or half-installed. Most end at four to six pages — a business card, not a website — invisible for nearly everything customers search and giving AI nothing to quote. Now that AI answers the who-should-I-call question from code and content, free-builder sites fail on both.